Editorial content and advertising are kept separate. Advertising or sponsored material should not determine the conclusions of an editorial article.
Advertising
The site may display third-party advertising. Ads should be visually distinguishable from editorial content. Advertisers do not receive control over ordinary editorial decisions.
Affiliate or sponsored relationships
If the site later uses affiliate links, paid placements or sponsored content, those relationships should be disclosed clearly near the relevant content.
Independence
Where commercial relationships exist, the publication should still aim to present information accurately and avoid misleading readers.